@book{37775,
	author = {Kotler, Philip, 1931 and Bowen, John., autor/Makens, James C., autor/Sánchez Carrión, Miguel Angel, traductor/Maldonado Avalos, Magdalena, revisor /},
	title = {Mercadotecnia para hotelería y turismo /},
	publisher = { Prentice Hall Hispanoamericana},
	address = {México :},
	note = {1 copia sala}
}