@book{37208,
	author = {Kotler, Philip and Rosete Solis, Eugenia, traductora/Velásquez, Florentino, revisor.},
	title = {Mercadotecnia /},
	publisher = { PretinceHall Hispanoamerica},
	address = {México :},
	edition = {7a. edición},
	note = {3 copias sala}
}