@book{28312,
	author = {Stanton, William J. and Etzel, Michael J., coa./Walker, Bruce J., coa./Coro Pando, Julio, tr./Banassini Félix, Marcela, rev.},
	title = {Fundamentos de marketing /},
	publisher = { MacGrawHill},
	address = {México :},
	edition = {9a. edición.},
	note = {1 copia sala}
}