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  <titleInfo>
    <title>Cómo construir una storybrand</title>
    <subTitle> clarifica tu mensaje para que la gente te escuche</subTitle>
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  <name type="personal">
    <namePart>Miller, Donald, 1971</namePart>
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  <name type="personal">
    <namePart>�lvarez de la Miyar, Helena, traductora</namePart>
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  <physicalDescription>
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    <extent>250 páginas  ;  22 cm</extent>
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  <note type="statement of responsibility"> Donald Miller ; traducción Helena �lvarez de la Miyar</note>
  <note>1 copia sala</note>
  <subject authority="">
    <topic>Clientesaspectos Psicológicos</topic>
  </subject>
  <subject authority="">
    <topic>Innovación Empresarial</topic>
  </subject>
  <subject authority="">
    <topic>Marketing</topic>
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  <classification authority="ddc">658.802 M34c</classification>
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